We’ve noted the trend in materials being used in the construction of hockey sticks. Composites are being used more and more and the advantage for players is clear, but so is the cost. Likewise, composite materials have a problem in that these are not easily recycled.
HockeyGreen is one company that has stepped up to offer a solution before it is a problem. It actually offers buyers the opportunity to “precycle” their sticks. With each new stick sold through Total Hockey retail stores or website buyers will receive a free return shipping label and can earn a $10 coupon towards a new stick. This is a good way to keep the broken composite sticks out of a landfill, and more importantly can be used by HockeyGreen for research in how to capture and extract some of the materials.
This “precycle” program certainly is thinking ahead!