The trouble with dongles is that these little things are easy to misplace. Maybe it is some sort of technology conspiracy theory that is part of the planned obsolescence. If you lose it, you must replace it and thus buy it again. That’s basic Marketing 101 stuff, but Nike has long been a company that skips the basics and goes the distance to earn customer satisfaction. To that end the company has decided to ditch the needed dongle that was part of its Nike+ system for the iPhone.
Instead, the new app version uses GPS radio in compatible iDevices to track a user instead. That is already good news, but it gets even better. With the app users can also plot a run on a map with the handset. The only downside is that you do need an iPhone for the full-fledged mapping options, as these aren’t available on the iPod Touch – but that still can keep track of distance via an accelerometer that tracks a runner’s steps.
What really makes us question Nike’s marketing approach is that the app is actually cheaper too. The Nike+ version with the shoe dongle actually cost $29, while the app is a mere $2. Of course, this company knows that keeping customers happy in the long run means making running easier in the first place. Nike doesn’t need to remind us to “Just Do It,” as they just did it, by making the Nike+ system for iPhone a whole lot easier (and cheaper to use).