BMX isn’t going to be left behind at this year’s Interbike, the largest bicycle industry trade show in North America. The show will include several key initiatives that will make the BMX crowd very happy. At this year’s event here will be the special BMX-only product area – the BMX zone, along with new educational seminars and a brand-neutral freestyle history area.
“BMX has such an important history within our industry, and with the category making its second appearance at the Olympics this year – the sport is growing,” said Pat Hus, Interbike’s Managing Director. “We wanted to get the leaders in the segment together to help us understand what we as a business can do to help them get the most out of their experience at Interbike. We’ve had some great discussions since forming the advisory panel, and with their guidance I’m confident that we’re moving in the right direction.”
Just one more reason why the editors at KineticShift are getting excited for Interbike.